Turkish Statistic Institute (TÜİK) published 2020 Household Information Technologies (IT) Usage Research. Accordingly, the ratio of people in e-commerce in Turkey is 36.5%. This was 34.1% in the same period of the previous year. Internet usage was 79.0% among individuals in 16-74 age group. In 2019, internet use in Turkey was 75.3%.
TÜİK published research called 2020 Household Information Technologies (IT) Usage Research. According to research data, e-commerce and internet use in Turkey increased by 2 and 4 points.
The ratio of people in e-commerce in Turkey increased by 2.4%.
According to the research, online ordering or online purchasing increases by 2.4% compared to the previous year. According to 12-month data between April 2019 and March 2020, 16-74 years old individuals that ordered goods or service online for personal use is 36.5%. This was 34.1% in the same period in 2019.
Consumers at most purchased clothing, shoe and accessories online.
According to e-commerce data in Turkey according to 2020 “Household Information Technologies (IT) Usage Research”:
- The ratio of men in e-commerce was 40.2% and online shopping or ordering goods or service online was 32.7% among women. In the same period of 2019, this was 38.3% for men and 29.9% for women.
- 60.9% of the people who ordered goods or services online or purchased online in Turkey purchased clothing, shoe and accessories.
- In e-commerce shopping, 26.1% of purchases were in the printed book, magazine and newspapers.
- 22.5% of e-shoppers ordered food online or purchased catering services.
- 21.1% of online consumers purchased cosmetic, beauty and health products.
- 17.6% purchased cleaning products and personal care products online with e-commerce.
- Online furniture, home decor, garden materials purchasing was 17.0%.
68.5% of women in e-commerce purchased clothing, shoe and accessories.
54.2% of men that ordered or purchased online in e-commerce in Turkey purchased clothing, shoe and accessories. 24.1% of men ordered online food or used catering services. 22.5% of men in e-commerce purchased the printed book, magazine and newspapers.
68.5% of women in e-commerce purchased clothing, shoe and accessories while this was 31.5% for cosmetic, beauty and health products and 30.2% for a printed book, magazine and newspapers.
The ratio of internet users in Turkey is 36.5%
2020 Household Information Technologies (IT) Usage Research has internet use rates in addition to e-commerce data in Turkey. In 2020, internet users in Turkey were %79 for 16-74 age group. This was 75.3% in the same period in 2019. The research data showed that men ranked at the top with 84.7% internet use. Internet use in women was 73.3%.
According to research, internet access from home reached 90.7%. This was 88.3% in 2019. The household with broadband internet access was 89.9%. Accordingly, 50.8% of the houses had internet access with a fixed broadband connection (ADSL, wired internet, fibre etc.). 86.9% of internet users access the internet with mobile broadband. In 2019, broadband internet access was 87.9% for the houses.
E-state use increased to 51.5%.
According to TÜİK internet use research, 16-74 years old individual that used the internet to contact with public organisations and institutions and use the public services for personal use was 51.5%. This was 51.2% in the same period of the previous year. The first e-state service usage purpose was to obtain information from public institution websites with 48.7%.
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